How do I create a pinned post?

What is a pinned post?

A pinned post is the best way to introduce yourself and for Sumo-lin gs to get to know the creators behind the deal. Additionally, it’s a way for you to highlight some of the key features of the deal and answer some of the common FAQs that you may get. Sumo-lings are super fond of being early adopters and brand ambassadors for your product - this is your best chance to share more about your product's roadmap and get them excited about your listing. 

Why should I have a pinned post?

A pinned post is often the determinative factor in helping convince a Sumo-ling to make a purchase! It can also address a lot of the upfront concerns and questions they may have about what you're offering. Trust us: it’ll save you a lot of time in the long run.

Here are some examples of products with killer pinned posts: 

How do I pin my post? 

  1. Go to your deal page
  2. Scroll down to the Reviews & Questions section
  3. Select Questions, then click Submit a Question
  4. Type out your intro following the template we've attached below or write something totally custom. 
    1. Note: If there are specific product features that are not included (i.e. access to a FB group membership) please mention that in your post! 
  5. Click Submit Question
  6. After that, we'll be on the lookout for your post and will pin it as soon as we can. 
    1. Note: Only AppSumo's Partner team can pin posts on your product page. 

Pinned post template:

Hey, awesome Sumo-ling community!

This is [Your Name] with [Product Name]! 

[Tell us a little bit about yourself: When you started your business and why, other fun tidbits you’d like to share!]

[A little bit about what they can expect from the deal]

[Your top FAQs, we like to showcase 3 or so of the most commonly asked questions, or even ones you anticipate!]:

You can reach me at [support email]


[Your Name]