Black Friday FAQ 2022

What is Black Friday?

Black Friday is an annual sales event featuring some of our biggest deals ever, with a goldmine of amazing products, discounts, and surprises.

When is Black Friday? 

Our Black Friday event will run from November 20th (noon CT) – November 29th (noon CT). And it’s not just for us... AppSumo partners can opt-in to participate in the promotion, too.

The opt-in period is from November 1, 2022 (noon CT) – November 15, 2022 (6 PM CT).

Why sell on Black Friday? 

We typically see 5x the web traffic during this event, boosting visibility and sales opportunities for your product. All the increased buzz you get during Black Friday will keep working for you long after the event ends!

How can partners opt into the Black Friday promotion? 

Head over to your Partner Portal to activate the Black Friday toggle, which will opt your product into participating!

If you have multiple products, you can choose which products you want to opt-in before November 15, 2022 (6 PM CT). You cannot opt-in after this deadline. If you need updates to your listing before Black Friday starts, please email your Partner Success Manager or contact our Partner Support team at partners@appsumo.com. The deadline to submit deal updates is November 9, 2022 (6 PM CT). 
 

What if a partner wants to opt out?

You can choose to opt-out by using the toggle in your partner portal until November 15, 2022 (6 PM CT). You cannot opt-out after this deadline or once Black Friday has started. 
 

What are the terms of the Black Friday promotion?


Opting into our Black Friday promotion will allow you to be featured in the sitewide promotion, including exclusive collections on AppSumo. It’s our biggest sales event of the year, y’all.

If you opt-in, buyers will receive 10% off your product(s) when they spend $150+ from November 20th (noon CT) – November 29th (noon CT). All Black Friday discounts will apply to gross earnings before revenue share. This also applies to Plus member discounts. 

I'm not currently selling on AppSumo. How do I opt into the promotion?

Follow this link: Sell on AppSumo to submit your product through the Partner Portal. Once your product is accepted, you can go to your Partner Portal to opt in using the toggle.

Please note: even assuming your product submission is flawless, it can take up to one week for your product to go live in our store. If you’re not currently selling your product on AppSumo and would like to take part in Black Friday, please submit your proposed product listing by November 9, 2022. Submitting a product after this deadline may result in the product not going live before Black Friday. Once you’re live on AppSumo, the deadline to opt into the promotion is November 15, 2022 (6 PM CT).   

I’ve already run a campaign. Can I come back just for Black Friday?

Yes! If you need updates to your listing before Black Friday starts, please email your Partner Success Manager or contact our Partner Support team at partners@appsumo.com. The deadline to submit deal updates is November 9, 2022 (6 PM CT).

Is there a giveaway? Can partners enter to win?

Yes, there’s a giveaway and yes, partners can enter! This Black Friday, we’re introducing the Golden Taco for five days (November 22, 2022 – November 25, 2022; November 28, 2022—the fifth and final day). Every day, one of our Black Friday deals will be the Golden Taco deal of the day. If you find the Golden Taco deal, you’ll be able to spin our wheel for a chance to win amazing prizes.