Did you forget your seventh variation of the same password you've been using for years? Have you found that using "Password123" hasn't proven to be secure? Maybe you're finally getting around to changing the password you shared with someone you've fallen out with (we've all gotten hit with a failed Netflix login once or twice, right?).
Have no fear! You can reset your password to your AppSumo Account here: https://appsumo.com/accounts/password/reset/