How to Ask for Honest Reviews
Getting reviews for your tool is one of the most impactful ways to gain momentum during your campaign, especially during launch week. At AppSumo, we encourage Partners to ask for ⭐ honest ⭐ reviews from all new customers who have purchased their deal. This can be done across multiple platforms → see below!
🗣️ Please note: Incentivizing for reviews (even honest ones) is a violation of our Partner Terms. We always want to make sure that reviews are written by honest customers, without an agenda.
Offering any kind of incentives for reviews (credits, higher tiers, gift cards, etc.) could lead to the removal of all reviews on your product page and your indefinite delisting.
🤔 Where to Ask:
- You can ask for reviews on your deal’s product page within the text of your ‘From the founders’ post.
- You can ask for reviews after you’ve resolved a support issue for them (either through your company’s support email or in the questions section on your deal’s product page).
- You can ask for reviews through social media: on Instagram, Facebook, Discord, Twitter, etc.
- You can ask for reviews by sending a welcome email to all new customers who have purchased your deal.
- Since you should be capturing a Sumo-ling’s email address in your redemption flow, this will allow you to create an email sequence that you can use to periodically remind your new customer how grateful you are to those who write an honest review.
📧 Example Welcome Email Templates:
For Standard or Evergreen Campaigns:
Email 1: Welcome to Onboarding 🥳
Suggested to send right after purchase, up to 24 hours after purchase.
Subject: Welcome to [Product Name] – Let’s Get Started! 🚀
Hi [Customer’s First Name],
Thank you so much for purchasing [Product Name] on AppSumo!
We’re absolutely thrilled to have you on board and can’t wait for you to experience all the ways our tool can help you [solve key pain point or achieve a goal].
To get started, here are some helpful links:
🔷 [Onboarding Guide/Video] – Get up and running in minutes
🔷 [Support/Help Center] – If you have any questions, we’re here to help
🔷 [Community/Forum] – Connect with other users & share insights
As a growing company, your feedback means everything to us! Once you’ve had a chance to explore [Product Name], we’d love to hear your honest thoughts in a review on AppSumo. Your insights help us improve and help others make informed decisions. You can leave a review here: [Review Link].
Thank you again for your support—we’re excited to see what you create! Let us know if we can help in any way.
Best,
[Your Name]
[Your Company Name]
[Support Contact Info]
Email 2: Follow-up Reminder 📧
Suggested to send 2-3 days after the first email touchpoint.
Subject: How’s it going with [Product Name]?
Hi [Customer’s First Name],
We just wanted to check in and see how your experience with [Product Name] has been so far. We hope you’re finding it helpful and making the most of its features!
If you’ve been enjoying [Product Name], we’d love for you to share your thoughts with the AppSumo community. Your honest feedback helps us grow and improve while also guiding other Sumolings. You can leave a quick review here: [Review Link].
And of course, if you have any questions or need assistance, we’re always here to help—just reply to this email!
Thanks again for being part of our journey!
Best,
[Your Name]
[Your Company Name]
[Support Contact Info]
Email 3: Last Touch 👋
Suggested to send one week after the second touchpoint.
Subject: We’d love your feedback on [Product Name]!
Hi [Customer First Name],
We hope you're enjoying your journey with [Product Name] so far! 🎉
Your feedback means the world to us, and we'd love to hear about your experience. If you've found value in our tool, could you take a moment to leave us a review on AppSumo?
Your insights not only help us make product improvements but also guide other users looking to [Product Value Prop].
👉 Click Here to Leave a Review [Review Link]
Thank you for being a part of [Product Name]'s success! If you have any questions or need help, please reach out to us: [Support Email].
[Your Name]
[Your Company Name]
[Support Contact Info]
For Flash Campaigns (anything < 14 days)
Email 1: Welcome Email 👋
Suggested to send right after purchase, up to 24 hours after purchase.
Subject: We’d love your feedback on [Product Name]!
Hi [Customer First Name],
Thank you so much for purchasing [Product Name] on AppSumo!
Your feedback means the world to us, and we'd love to hear about your experience. If you've found value in our tool, could you take a moment to leave us a review on AppSumo?
Your insights not only help us make product improvements but also guide other users looking to [Product Value Prop].
👉 Click Here to Leave a Review [Review Link]
Thank you for being a part of [Product Name]'s success! If you have any questions or need help, please reach out to us: [Support Email].
[Your Name]
[Your Company Name]
[Support Contact Info]
📌 Additional Info Around Reviews:
- Read our Partner Community Policy so you are aware of the rules you must follow when engaging on your product page.
- Read our Community Guidelines so you are aware of the rules that our customers must follow
- If a customer posts anything against our Community Guidelines, please send the review or question to community@appsumo.com (or your partner support team) so we can handle it for you!
If a customer gave a bad review but their issues were resolved, please feel free to encourage them to delete their review and leave a new one 💪.