Understanding AI Credits on AppSumo

Some AppSumo lifetime deals now include AI credits. Instead of unlimited use, certain AI features come with credit bundles, annual refreshes, or the option to connect your own API key. 

This guide explains what AI credits are, why they exist, and how to use them without surprises.

What are AI credits?

AI credits are usage tokens. Each time an AI feature runs (like generating text, cleaning audio, or translating content), credits are spent. Think of them like prepaid minutes instead of unlimited data.


Why are credits needed?

AI features have real costs each time you use them:

  • Model calls – providers bill per token, image, or audio minute
  • Compute power – GPUs and memory are charged by usage
  • Data handling – storage, bandwidth, and safety checks also add costs

Credits help partners cover these ongoing costs and keep tools reliable.


Why not unlimited?

“Unlimited lifetime AI” sounds great, but it often leads to:

  • Slow or unstable tools
  • Confusing or hidden limits
  • Unsustainable costs for partners

Credits or refreshes keep things fair, predictable, and sustainable for everyone.


What makes a strong AI deal?

Look for:

  • Clear recurring limits (e.g. credits per month)
  • Real examples of usage (e.g. number of posts, images, or minutes covered)
  • Simple add-ons or top-ups if you need more
  • Lifetime access to non-metered features
  • “Bring your own API key” options for power users

⚠️ Note: Burn rates (how quickly credits are used) differ for each deal. Always check the product’s deal page for specifics.


Will AI get cheaper?

Models are becoming more efficient, but per-use billing is here to stay. Credits keep pricing clear. Some partners may adjust credit usage if they upgrade to more expensive models.


Quick checklist before buying

  1. How many credits do you get, and what uses them?
  2. What does that cover in real-world examples?
  3. How do refills or top-ups work?
  4. Which features don’t need credits?

  5. Can you bring your own API key?


Our promise

AppSumo exists to help entrepreneurs grow with great software. For AI products, that means clear usage details, realistic examples, sustainable pricing, easy refills, and bring-your-own options for power users. If any deal page leaves you guessing about credits or models, reach out to us at support@appsumo.com. We’ll work with the partner to clarify it so you can buy with confidence and plan accordingly.