How do I set up my redemption flow?

You will need a redemption landing page and unique codes that can be purchased by Sumo-lings, our customers. Your page should have:

  • Approved AppSumo branding
  • The name/branding for your product
  • Fields for customer names, emails, and passwords
  • NO mention of credit card info or phone number collection
  • A field to apply your "AppSumo Code"
  • CTA to Create Account / Enroll / Sign up

Here’s how it works: Once we’ve tested your flow and we know it works, a Sumo-ling will purchase one or multiple codes for your deal and then they’ll checkout on Once they’ve completed the purchase, we send them unique redemption instructions per deal. These will help them to get access to your product easily. Our launch operations team will test, review, and approve your deal and offer extra support if you need it to help you get approved.

As a partner, if your redemption is set up properly and our Sumo-lings can access your product in a few steps, you are making a great first impression—they’ll love you for that. They’ll use one of your unique codes to access your product through the AppSumo offer.

Check out these slides for more details: Step-by-Step Guide for Setting Up your Redemption Flow