How do I set up my redemption flow?

You will need a redemption landing page and unique codes that can be purchased by Sumo-lings, our customers. Your page should have:

  • Approved AppSumo branding
  • The name/branding for your product
  • Fields for customer names, emails, and passwords
  • NO mention of credit card info or phone number collection
  • A field to apply your "AppSumo Code"
  • CTA to Create Account / Enroll / Sign up

Here’s how it works: Once we’ve tested your flow and we know it works, a Sumo-ling will purchase one or multiple codes for your deal and then they’ll checkout on Once they’ve completed the purchase, we send them unique redemption instructions per deal. These will help them to get access to your product easily. Our launch operations team will test, review and approve your deal and offer extra support if you need it to help you get approved. 

As a partner, if your redemption is set up properly and our Sumo-lings can access your product in a few steps you are making a great first impression and they’ll love you for that. They’ll use one of your unique codes to access your product which gives them access to your product offer.  

Learn more about the DO’s and DON'TS of setting up your codes & redemption flow here.

Check out these slides for more details: Step-by-Step Guide for Setting Up your Redemption Flow

Note: If you are a Select partner, you'll hear from your Launch Ops team soon about next steps for establishing your redemption flow