How do I ask for reviews once my product goes live?

Asking for reviews is only half the battle. Here are a few innovative ways to ask for a review:

  • Ask Sumo-lings for feedback right on your product page within the text of your From the founders post.
  • Send welcome emails
  • Ask a Sumo-ling after you’ve resolved a support issue for them.
  • Email directly—ask our Partner Support team for templates!
  • Ask through social media: on Instagram, Facebook, Discord, Twitter, etc.

Please note: Incentivizing for reviews (even honest ones) is a violation of our Partner Terms. We always want to make sure that reviews are written by honest customers without an agenda.

Offering any kind of incentives for reviews (credits, higher tiers, gift cards, etc.) could lead to the removal of all reviews on your product page, and your indefinite delisting.

Since you should be capturing a Sumo-ling’s email address in your redemption flow, this will allow you to create an email sequence that you can use to periodically remind your new customer how grateful you are to those who write an honest review.


Pro tip: One of the best times to ask a customer for a review is right after you deliver outstanding support. Kill em’ with kindness.


Additional info around reviews:

  1. Read our Partner Community Policy so you are aware of the rules you must follow when engaging on your product page.
  2. Read our Community Guidelines so you aware of the rules that our customers must follow
    1. If a customer posts anything against our Community Guidelines, please send the review or question to community@appsumo.com so we can handle it for you!

If a customer gave a bad review but their issues were resolved, please feel free to encourage them to delete their review and leave a new one 💪.