What’s the best piece of advice when dealing with any type of customer on my deal page (positive or negative)?

What do Sumo-lings' want to see from you?


  • Give potential users a quick background on the history of the product, what's to come, or any specific details you want to share
  • Feedbear has offered to give AppSumo Partners access to a free roadmap! Check it out here!

Customer support 

  • Be sure to set realistic support expectations! 
  • We find it successful when partners under promise and over deliver features.

Quick response times 

  • Getting a timely response from a partner has the potential to resolve friction points for a customer, increasing ARR. 
  • Which in turn increases your product's trustworthiness on our marketplace.

Things to avoid

  • Taking too long to approve or respond
  • Not answering customers’ questions completely
  • Inability to address all feedback positively
  • Arguing with the Sumo-lings