What is a Lifetime Deal?


We often get the question of “What does lifetime deal mean? - Will I still have this product when I’m 95?” That’s a great question!

Here’s what a “lifetime deal” really means:

Once you purchase and redeem a lifetime deal, you have access to that tool for the lifetime of the product. As long as the tool is still available, the partner has agreed you’ll have access to it.  :)

While we’d love to be able to guarantee that your purchase will last forever, as a third-party reseller, we can’t always control what happens on the partner side of the things. In rare cases, our friends do get acquired or discontinue their services. In the first three years of business, an estimated 92% of SaaS companies fail, regardless of their growth or funding. Software is constantly changing and evolving and things can pivot quickly for businesses and their needs! As an entrepreneur, you know that any early-stage company comes with potential risks for failure, and from the thousands of software tools launched on AppSumo, only around 5% have gone under.

Of course we always try to pick products that we think have long-term staying power. Our recommendation is that you redeem and test every product you purchase before the refund window expires so you can make an informed decision while you’ve still got time to utilize the refund policy (the only time that your purchase is 100% protected under our money-back guarantee).

If the product meets or even exceeds your expectations and is worth way more than you paid for it, hold onto it and hope that it only continues to get better (in the overwhelming majority of cases, it does)!